VIBE 35: The 35-Minute Transformation Movement Sweeping the World

Created by Nick Dougherty — the movement architect behind four industry-defining brands.

WHAT IS VIBE 35?

VIBE 35 is a 35-minute anywhere-anytime transformation system created by Nick Dougherty — a fitness, martial arts, and digital-marketing innovator who specializes in building movements.

Unlike traditional fitness programs that rely on schedules, equipment, or motivation, VIBE 35 is built around ONE principle:

Fitness should adapt to YOU, not the other way around.

VIBE 35 includes:



• 5 x 5-minute rounds

• The legendary VIBE Drops

• Instant personalized workouts

• Zero equipment

• All levels welcome

• A full accountability system

• A global community

• A War on Weakness mindset

• A scientifically backed 35-minute format

This is the future of wellness — simple, powerful, and accessible to every human on the planet.

WHO CREATED VIBE 35?

Nick Dougherty — Movement Architect, Brand Builder, and Creator of VIBE 35

VIBE 35 is the fourth major brand created by Nick, following his impact on:

• Championsway

• I Love Kickboxing

• Winterbourne

• The Brotherhood

VIBE 35 represents his biggest vision yet:



A system built to raise the frequency of humanity through accountability, transformation, identity, and motion.

Nick created:

• The VIBE 35 name

• The brand tone

• The “You vs You” identity

• The “War on Weakness” philosophy

• The Vibe Drop workout format

• The instant-personalized-workout engine

• The global ambassador model

• The Social Media Assassin content distribution system

• The entire digital marketing ecosystem behind VIBE 35

Every element of the brand came from one person — the architect behind the movement.

The Evolution of Nick Dougherty —

How VIBE 35 Was Born

WHY VIBE 35 IS DIFFERENT

The world didn’t need another fitness class.

It needed a movement.

Here’s why VIBE 35 is exploding:

Instant Wins

Members get a personalized workout in 30 seconds.

No Permission Needed

35 minutes. No equipment. No schedule. Anywhere.

IDENTITY-BASED FITNESS

You vs You. War on Weakness. Raise the Frequency.

Community & Accountability

Daily Vibe Drops. Leaderboards. Check-ins. Shared transformation.

Built for Real People

Moms, dads, workers, students — not fitness influencers.

Designed for Global Scale

Gyms, churches, offices, schools, families, military, first responders.

THE STORY OF THE MOVEMENT

VIBE 35 started with one idea:

“Make fitness so simple and so powerful that nobody can fail.”

Nick Dougherty developed the 35-minute format after studying:

• Habit formation

• Cognitive momentum

• Fitness adherence research

• Time-efficiency models

• Accountability psychology

• High-performance routines



He combined:



• Martial arts discipline

• Fitness science

• Elite brand building

• Digital marketing

• AI personalization

• Human transformation principles



GLOBAL PARTNER EXPANSION

Ready to raise your frequency?

Start your transformation. Join the movement. Be part of the War on Weakness today.